Brand Your Emails Like A Pro

If you’re sending email campaigns to customers, you want your messages to look good when they land in the inbox.

Brand Your Emails Like A Professor

Because when your emails look good, your business looks good too.

And that can lead to more people actually paying attention to your emails, trusting your business, and acting on the messages you send out.

Brand your small business like an expert. Becoming your own boss is a big thrill! However, it can be very overwhelming too, all the planning, all the responsibility is yours, and you probably want to see fast profit from all the time spent and all your efforts. Email is when you really need to bring it. It's the most personal touch point you have with your audience, so it's the perfect opportunity to build brand recognition. Here are the six fixings you need to brand your emails like a pro. The appearance of the email is professional and uniform to your brand image and website. We’ve found that branded emails are more than just emails, they are memorable communications. If you receive an email without branding – the kind that just have a few lines of text, chances are you aren’t going to remember it.

Brand Your Emails Like A Project

This may seem pretty straightforward, but if you’re a business that’s still using a personal email account (Gmail, Outlook, Yahoo, etc.) to send your emails, you’ve probably already noticed that there’s not a lot you can do to make your emails look good in the inbox.

You’re able to reach your email readers, but you know that your emails don’t look their best.

Luckily, email marketing services like Constant Contact make it easy to look great in any inbox.

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If you’re a Constant Contact customer, you’ve hopefully already seen the benefits of our customizable email templates, which allow you to add your content and send out customized branded emails.

Ready to do more business with email marketing?

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One of the most important aspects of using an email template is making sure you add your branding and brand identity to the messages you send out.

Branding your emails will help your business stand out in your current customers’ inboxes.

Since they already know your brand, it’s important to make your business recognizable so they can quickly associate an email with your business. It will also help you build familiarity with potential customers who signed up to learn more about what you have to offer.

Here are a few examples of emails with consistent email branding:

Each of these examples includes a few simple steps you can follow:

1. Add your logo

You can easily upload and store your logo in your Constant Contact account. Make sure to position your logo at the top of an email you send out so that it’s one of the first things people see when they click to open. Adding a branded email signature with your logo can help to add brand consistency throughout your email.

Don’t have a logo? Create one today with our LogoMaker.

2. Customize your colors

You don’t have to guess which colors fit your brand. Tools like Color Cop for PC users, or Classic Color Meter for Macs, allow you to pull the RGB or Hex value of the colors on your website or in your logo. You can then enter these values into your Constant Contact account and we’ll provide the colors that match.

3. Use consistent fonts

When choosing fonts for your emails, it’s typically best to keep things simple. Using too many different fonts can make your emails look messy and distract readers from the message you want to get across.

Hopefully, you’re already using a consistent font on your website or blog that you could also use in your emails. Choose one or two fonts that fit your brand and be consistent with each message you send out.

4. Add visuals

Your email should have an eye-catching image that pulls the reader in and makes them want to pay attention. One of the best places to find photos that help with branding will be on your social media sites.

Constant Contact customers can integrate their accounts with Facebook and Instagram, and easily add photos to the emails they send out.

Choose photos that help people get to know, like, and trust your business — like photos of your staff, products, or loyal customers.

5. Include relevant links

Brand Your Emails Like A Product

In addition to the links you include for people to take action on your emails, (shop online, donate, register, etc.) you should also include links to places like your website and social channels so that people can connect with you beyond the inbox and learn more about what you have to offer.

With an email template, you can easily add social media buttons that link directly to your Facebook, Twitter, LinkedIn, Pinterest, or Instagram accounts.

6. Find your voice

This one can take a little practice, but as you continue to send emails on a regular basis you really need to think about the “voice” and brand personality you use in the messages you send out.

After all, your brand isn’t just about the look of your messages; it’s also reflected in the content that you write.

This is something Peter Lovis, owner of Concord Cheese Shop talked about when he was a guest on the second episode of our Small Biz Stories Podcast.

“We write it. We re-write it. Then we edit it. Then we re-write it again. It’s really a labor of love to do it right. Also, mine tend to be less commercial. More chatty. Talking about the employees went to vacation in Florida, had a great time in Santa Bell, the sand as soft as sugar, stuff like that. So it’s much more connected than it is commercial.”

Take a look at some of your recent emails. Are you using a consistent voice that’s reflective of the type of service your business offers? Does it sound like it’s coming from you, or could it be mistaken for an email from any other company?

Finding your voice will help your emails better connect with your readers and strengthen your brand in the process.

What can you do today?

If you’re still not using an email marketing service to do your email marketing, your first step should be to sign-up to get started. You can try Constant Contact free for 60 days and see how using a customizable email template can help.

If you’re already using email marketing, take a look at your latest email to see if you can put any of these branding tips to work. Once you have a branded template created, you’ll be able to copy it next time you’re ready to send and just update your email content. Log in now to get started.

As we are aware of the fact that brand is what exactly the world thinks about us. Basically the impression we’ve been building throughout. Here we can see the first impression is often made online. In addition to it, your website should be a great reflection of you. That’s how it would be a branded website. The website will obviously affect whether or not the customers choose your services. I’ve heard people saying “this particular website is difficult to use or it is not well-designed.” so it is clear that a website has a crucial impact on the business. It would build your credibility.

Brand Your Emails Like A Professional

We have seen that marketers use display networks to build brand awareness. Some people are brand conscious. So you basically need to know where your audiences hang and focus on those networks. You won’t want to totally abandon the other social sites, but save your real efforts for what you know works.

Your visitors will more likely to choose you and the services which your websites reflect. Moreover, your customers cant understand your USP at all if you cant. You need to follow these rules so that people could know you better, understand who you are. Your branded website will be the gateway to your firm and With these brand awareness rules, you’ll be a super-star brand in no time.

1. Consistency
2. Know about Your Uniqueness
3. Use Better Videos and Graphics
4. Keeping it Simple
5. Create a Logo
6. Choose Great Photos
7. Use SEO Strategies to Help People Find You

1. Consistency

For successful business branding, every single visual material has to be consistent with your brand. Think of your logo, the fonts you would need to use and your color palettes. For instance, we could say that a successful brand and less known ones could only be differentiated through their branding consistency and their marketing efforts. Users will gladly spread the word of your product or service when they know they’ll get an added perk in the form of consistency. Give a try to graphic standards, stick to them on all possible areas of your website.

2. Know about your uniqueness

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Being a small business you can not compete on prices, so you need to make sure, how you frame your prices and convey it to the customers. In addition, another surefire way to enhance your brand awareness is by providing your brand with a fun, unique brand identity. If you work in an industry were even a little dose of comedy is appropriate, being outrageous can make your brand extremely memorable and appealing. Moreover, Delivering an ultra-valuable, gorgeous looking content to share on other blogs is another great way to get your brand known on the web.

3. Use better videos and graphics

Your branded website needs to be mobile. People have increasingly attached to their phones.set up your websites with tags for these phrases and use them, in content throughout your site. Unique videos and graphics are still a powerful way to get your name known in your industry. All you need to do is to be guest publishing high-quality stuff. Create memorable, valuable content and you’ll be introduced to new audiences and you can make a lasting impression.

4. Keeping it simple

A classic tried-and-true strategy for building your brand is simplicity. Make it easy for your clients to find out what they are actually looking for. The more color and light variations on the page equal more complexity, and more work for your eyes to send information to your brain. Take your inspiration from Google, our favorite example of effective online simplicity. Hence, your website can attract a hefty amount of attention if they are simple and appealing, and it’s a great way to ensure that wherever you go, people are becoming more familiar with your brand and a great way of generating revenues.

5. Create a logo

Another great brand building strategy is to get involved with logo designers (this is tremendously important for local-oriented business and is applied for other businesses as well). Always remember a logo should attempt to be timeless, so you don’t need to get too much involved in trendy fashions. With time, of course, you will be able to make little adjustments and new versions but your logo essence should be the same. “Use your logo to suggest your customer’s benefit.” Be creative! Get inspired and more tips from different types of logos for different types of businesses. An ultimate goal is that you need to keep the customers engaged. If you add a symbol, it does not have a mimic you do. If you need a logo and know just what you actually want, contact a freelancer.

Brand

6. Choose great photos

Images always convey virtual emotions and feelings. You need to choose the images and ideally, those images would be that you have professionally taken for your company, your products, and for the happy customers. A bright and colorful way to display interesting marketing data and statistics. These content powerhouses often get shared far and wide, making them a great tool for brand building and leadership. Though, it is advisable, not to use clipart on your website.

7. Use SEO strategies to help people find you

When customers start looking for you, you need to be available. So you need to identify your key search terms. It could probably be your business name, services, location, name of the staff, etc. So, set up your website with tags for these phrases and use them in content throughout your site.

Summing up

Sometimes it’s hard to decide the priorities when starting a new business website, every task is important and obviously, it takes time to develop something great. Any big brand that you’ve ever heard of could not have made it so big in the absence of a well-thought-out branding strategy. Your brand could be the next, so what are you waiting for?”