How can you design a good landing page to attract users and funnel them to use your products and services? What elements should you include in your web design?
- In the Smart Slider 3 template library you can encounter that free beautiful slider template. It is a simple way to show the most important information with a heading, a short text, a button and a simple image. There are more opportunities to navigate to other slides, you can use the bullets and arrows, or just navigate with a mouse drag.
- 3 Trends in Landing Page Design That You Can Use Right Now If you are looking to refresh your website's look and feel, nothing can beat referencing current design trends. Whether it's your homepage or product page, creating modern landing pages will help you attract users and can even encourage them to stay on your website longer.
In this article, we will show 20 of the best landing page examples for your inspiration and see how it work excellently in these website.
What is a landing page and why is so important?
A landing page is created specifically for attracting users for a marketing or advertising campaign (for example, a Google text ad or display ad). Generally, it's not only a page where the visitor first “lands”, but it is also a page which has content that will attract and keep users on the site, making it essential to the success of the campaign.
Or if a landing page with Image A tested better than a landing page with Image B, then Image A is likely a better asset to use in social media promotions. Can target specific customer segments. By having several personalized landing pages, you can better target specific customers. Design your landing pages to fit specific customer segments. Post-click landing page trend #1: Custom illustrations. Custom illustrations add personality to your post-click landing page. The illustrations can also be used to tell a story and add a playful tone, which can make it more engaging for visitors. You can add this design effect to make your page different from others in your industry.
A landing page is a great method to gain traffic and impress your audience with your brand. Data shows that almost 68% of business websites use landing pages to attract users and get clicks. The landing page clearly guides users to learn about or use a product or service. Combined with a proper CTA button, the landing page encourages users to take action, which can translate into profits for your business.
Best practices of landing page design
Excellent landing page design helps attract users, retain users, and improve conversion rates. The success of many websites is a testament to how critical a landing page is.
Here are some factors in designing a good landing page.
- Clean & simple organized design
The UI design of your landing page plays an important role in attracting users and improving conversion. Every element of the web page, including the images, buttons, texts and icons, should be clean, simple, and organized to give users a good experience.
- Clear & trustworthy CTA
Since the landing page is meant to encourage purchase and is always connected with CTA buttons, the design and appearance of the CTA should be clear and not confusing. More importantly, it should exude a sense of trustworthiness.
- A visually attractive image
Just as with logos and icons, visually attractive images in landing page design are essential in impressing users and enticing them to become more involved in your products and/or services.
- Clear goals & target users
A landing page should not be a kitchen sink. It should not contain everything. Instead, a good landing page has a clear, specific goal and target distinct users. For example, a landing page for a beauty website that needs to improve sales will be designed for women aged 20-30 and incorporate a link (or CTA button) that brings the user to the purchase page.
- Refined and hierarchical text
Most websites contain different levels of text content to highlight importance and function. For example, big titles are for catching the attention of users while the body text gives further information, which users read carefully.
Title: Use refined and engaging text for attracting users' attention.
Body: The main information; concise, direct, and clear
Call-to-Action Text: Provide clear, actionable guidance for users by combining buttons and links. Guide users step by step and lead them to the completion of the task.
Footer: Provide links and information, such as brands, contacts, and social media links to build trust and provide context.
- Tightly associated brand design
It doesn’t matter if it’s the landing page or homepage of a website - good design should have a tight & clear connection with the brand. This makes the users remember the brand and hopefully make them come back.
- Responsive design
With nearly 30% of all web activity coming from mobile devices, responsive design is a must these days. So, a good landing page should also have a mobile-friendly version that is easy to navigate, fast-loading, and ultra-clickable.
What's the difference between a landing page and a website?
At the core, a landing page and a website page are the same. They do have specific differences, however
- Page structure
Landing page: Simple structure and no distractions
Website page: A standard website page contains multiple modules and functions, such as navigation links, side bar, About, Company Information, Services, and Blog.
Landing page: It has a very specific purpose, such as for users to sign-up, to gather information, to sell a product, or a clickable advertising or marketing campaign.
Website page: It is designed to describe and explain your product or service with ample text and images.
Landing page: Limited access available, such as only a clickable CTA
Website page: All pages are accessible for clicking and jumping with reversible interactions.
20 best landing page design examples
Taking the points above into consideration, I have picked 20 of the best landing page design examples I found online. I hope you find some inspiration from them as we say goodbye to 2019.
- Black on white
- Special logo
- Clear user positioning
The slogan’s bold black font on a white background is a huge attention-grabber, immediately positioning the site as an email marketing service.
The gorilla image on the corner clearly shows that this landing page is created by MailChimp. The color contrast of the blue registration button and white login button stimulates users to create an account. And, since free is always welcome, this option is a great addition to the landing page.
2. Landing Page - Website
- Bank card
- Clear business processes
This is a landing page designed by Ramotion on Dribbble. A prominent bank card shows the site's main product and services in a blue background. Smooth business processes clearly show users how to apply for a bank card step by step.. The clickable point allows users to click and jump to specific information on the same page.
The clickable process node and jump flow introduction enrich the presentation of the product, sharing as many details as possible for users on one page. This smart design reduces the bounce rate of the landing page.
- Clever CTA button design
- Motivational copywriting
The best way to design a landing page is to highlight the main CTA button. Upwork makes good use of this. From their CTA design, it is easy to see that their goal is to attract businesses and freelancers to register.
From the user experience point of view, the green 'Post a Job' button targets businesses, while the question written in small characters - 'What type of work you need?' - is for freelancers.
Their copywriting is also very directional. Instead of using a rigid CTA like 'Employer: register here,' they use creative language ('Let freelancers do more work'), and then an action-oriented CTA urges potential users to 'post your work' here.
4. Captico - Animation
- CTA + animation
- Flat design
Clean and concise flat design helps to show the smooth animation on the landing page. The creative combination of the CTA button and animation makes the user experience natural and vivid. Lively animation is also a good complement to the site’s responsive theme.
- Anthropomorphic design for collaboration
- Brand color
- Straightforward CTA button
The fixed header displays all the necessary information while the page is scrolling, allowing visitors to receive information without having to move the page up or down.
Slack's most important collaborative capabilities are presented to clients as a personified image. Diversified collaborative document presentations enhance Slack’s brand image.
The landing page design makes use of colors to boost the brand’s impact.
The CTA button on the page uses a short, straightforward 'Get Started' as the customer's activity guide.
- Flat design
- Minimalist copywriting
- Eye-catching CTA color design
Matchpool follows flat design principles and uses a fresh, lively color theme. The concept of community is reflected in the movement of elves. The short copy also tells users that they are free to create their own community.
The sharp color contrast of the CTA button makes it very eye-catching. As for the copy, like I mentioned above, 'Free' is always attractive for users.
- Simple graphic background
- Personalized display
- Word-of-mouth marketing
To help turn visitors into landlords, Airbnb offers some engaging personalization features such as estimated weekly average revenue based on your location. You can enter additional information about your potential accommodation in the field for more personalized estimates.
How to become a landlord for income? How to ensure security? A step-by-step guide is provided to give the user a clear direction. Trust is enhanced by the word-of-mouth marketing shared on the landing page.
- Picture carousel
- Big and visible CTA button
As we all know, Flickr is a photo sharing and storage platform. Both amateur and professional photographers can join and be inspired. Its landing page design takes on the form of a picture carousel to showcase the user's photography. The author is also highlighted by the artwork signature and author name, encouraging users to find out more about the author and his work.
The large, visible CTA button design draws users to the Flickr community.
9. Autumn Nature Reserve
- Large illustration image
- Eye-catching CTA
- Minimalist design
The connection between humankind and nature is undeniable and these days, awareness of the need for conservation is at its peak. This landing page is designed to appeal to that connection and awareness - and further spread it. The user’s attention is directed to a love for nature and wildlife, encouraging one to get involved.
The whole website design is clean and made interactive by the illustration of a little fox and girl. The CTA button on the simple left side is as eye-catching as the girl in blue.
- Unique background design
- Creative brand design
- Good combination of nature and website background
As a travel landing page, this website capitalizes on a point of advertising and website theme construction by utilizing breathtaking scenery.The image used is a real scenic spot, making it a perfect creative background.
The natural matching of colors makes visitors feel comfortable and achieves the goal of eliciting a desire to travel and explore.
- Colorful big brand text
- Small cute visual elements with creative interaction design
- Elements maintain their own weight with mouse movement
This landing page is designed for a bank app. I really love its design and interaction! What makes the interaction special is that the designer gave every element on the website a different weight. So, when you move your mouse, you can really feel each element's 'strength'. It's creative and interesting!
- Simple visual elements
- Clear navigation
Compared with the landing page designed for the bank app above, CUBIX specializes in its 'quietness'. It has no ornate interaction, but wins in clear navigation and goal-oriented CTA text and button design.
13. All hands on deck
- 3D illustrations
- Creative PPT presentation idea
- Simple & clean navigation design
Pitch is a website designed to help teams build better presentations - collaboratively, effectively, and beautifully.
The 3D illustrations found on the landing page are pretty amazing. They add an X-factor to the site, and I wouldn’t be surprised if a new style for website design stems from this.
14. Climate & Animals
- Alternating dark & white website background
- Bold hierarchical text
This is a website designed to tell people about climate change and its effect on animals More and more species are facing the danger of extinction, and this site hopes to bring a sense of urgency to its visitors.
The alternating background design is quite impressive. Through the comparison, you'll get a more intuitive experience of how urgent it is for human beings to protect endangered animals.
15. Meet brindle
- Colorful flat design elements
- Energetic interaction
- Clear target group - young men
- Eye-catching CTA color theme
This landing page is designed for a mobile application that helps to track events taking place in your city. You can book meetings with your business partners and friends, as well as save personal notes.
Its landing page design presents the service to customers clearly. Playful colors and forms unequivocally target its market - the young and ambitious.
- Split screen website design
- Visual contrast by using images and text
- Excellent transitions
The landing page of this website uses four parts to show its services. All of them are connected by excellent transitions.
Even though it makes use of a split screen design, the whole site stays flat and minimalistic. This balances the visual contrast brought by colorful images and bold text.
- Flat illustration
- Solid color block background
- Minimalist design
Regards is a healthcare website designed to cater to people who may be ill or injured.
Before the landing page is displayed, a loading image of a girl with an umbrella is shown. Text on the left is highly associated with the image. This is what we call 'brand design'. On the right side, two big clickable color blocks urge you to 'Learn more' and 'Join for free'. All elements are combined naturally and logically.
18. E-commerce Analytics
- Model carousel
- Carousel animation
- Responsive eCommerce analytics section
E-commerce Analytics is a website designed for online clothes shopping with data analytics. Armed with logical data, customers can make the best choices when shopping.
This landing page makes shopping more interactive and gives it a sense of moderness and technology.
19. Become a Michelin Star Chef
- Juicy colors
- Textured illustration design
- Smooth animations
The design of the landing page is aimed to promote culinary courses to those who are eager to become Michelin star chefs.
The minimalist layout is enhanced by the use of juicy colors, and the visual appeal is boosted by the smooth animations.
- Dark website background
- White brand text
- Creative & bright clickable button
On this landing page, each visual element is brightened by its dark background, such as the gradient buttons, overlapping bold brand text, and small and white navigation.
Clean and minimal design gives users more space to concentrate on the white text. This “forces” them to learn about the service provided by the site - a brilliant combination of design skills and psychology.
How to create an interactive landing page for your own website
- Who is the target group of the site?
Is it a new visitor who knows nothing about your product? Or, is it a user who already knows something about the product? You need to know which user you are targeting as the landing page for each would be quite different.
- Set the conversion target.
Ask yourself, what do you want the visitors to do? To subscribe, download apps, buy items, register as members, or read more articles?
- Accurate delivery of service/product information
Keep the information for different sources and landing pages clear. Otherwise, your bounce rate will soar. The reason users arrive on the landing page is to find the correct answer! What they want to see is something useful and helpful.
- Does it need responsive web design (RWD)?
Responsive design is the best way to address the issue of user friendliness of landing pages on different devices like cell phones, tablets, and computers.
- Data analysis and A/B testing
No page is 100% perfect. There is no single standard for success.To make a good landing page, remember that data speaks louder than stories. So, the best thing to do is to optimize gathered data - visitor's stay time, bounce rate, conversion rate, what they read, what they click on, etc. Study the colors. Compare the performance of a red button as opposed to a green button. Which converts more - copy A or B? Let A/B testing speak.
In addition to the convenience of usinga prototyping tool to design an ideal landing page even before the project begins, templates can also be applied directly. For example, Unbounce and Leadpages have provided a number of very good landing page design templates.
Unbounce - The best-known landing page design tool
There are many great landing page templates on Unbounce. Most of the templates focus on guiding users to switch. Unbounce also has a first-rate WYSIWYG page building tool to help users create their own landing page web pages.
Leadpages - Multi-purpose landing page design tools
LeadPages offers many features such as web page layout, A/B testing, and SEO optimization. Its biggest advantage is integration with other tools. For example, LeadDigits encourages users to subscribe by entering their email address using SMS.
I hope the best landing page design examples I listed above will serve as inspiration for your own landing page design in 2020. Bear in mind, there are many small details you need to pay attention to, such as how to create the CTA layout, how to use color in web page design, and the location of the company logo to enhance the page. Also remember that elements such as title copywriting and support improvements can enhance your conversion rate significantly.
Let me ask you a question…
Would you rather have a beautiful website or a website your customers love?
From a business perspective, you shouldn’t go for either.
Your answer must be 100% I want a high-converting website.
Because if people buy, then they both like it and you can safely and predictably scale your business.
Many people get in the trap of creating designs they like while their perfect client avatar is so much different than what they would imagine.
And that can be easily noticed when you click on ads you see on social media.
You might like the ad itself but most times the landing page on the other side is not what you want to see.
The connection between your traffic and your landing page is called an accurate message to market fit.
You want your message to perfectly fit your market so you can start with a winning funnel that’s only bound to go up from there.
Because if you mess up there, you would be optimizing and tweaking little components that will barely get you to break even.
But if you nail your message you would be getting customers left and right without even knowing why or how they came to you.
It’s your most powerful weapon and most businesses do it completely wrong.
So to help you out and guarantee your immediate success, we’ll be going over the best 12 landing page examples that you should use to scale your business.
We’ll go over each one’s strengths and weaknesses while making sure you find one that fits your exact business.
After this post, you’ll be able to come up with high-converting landing pages like magic.
But before we do that, we must go over…
What Makes a Great Landing Page
That question solely depends on your needs.
So let me ask you a couple of questions that will help you clear your mind and think in the right direction.
#1 What do you want to accomplish with your landing page?
Your most common options are:
- Getting people to opt-in in exchange for Free value on a subject
- Directly selling a low-ticket product like a book or a mini-course
- Free Trial offer for a monthly service or software
- Free + Shipping offer where you count on upsells to make a profit
You’ve got to know exactly what offer you want to present in your landing page before creating it.
And of course, there are other offers you can make but the idea here is to clarify what is the one that you want to use for your business.
If you’re not sure, there would be multiple examples further down the post.
Now for the next question, you need to ask yourself…
#2 Are you committed to this project or are you just trying out an offer?
Building a high-converting landing page is not an overnight hustle.
You might find yourself optimizing a non-profitable landing page for months before it starts generating real returns.
And if you’re not ready for that, then I recommend you quit before you even start.
Yes, you can get a lucky shot and hit a homerun from your first try but counting on it is delusional.
Be ready for the long game so you catch the long-term gains that are so much sweeter than the momentary satisfaction.
And for the final question…
#3 What’s your budget?
Before you begin designing your high-converting landing page, you need to prepare a solid budget.
You can’t expect everything to go smoothly throughout the process.
Problems are going to occur and most times the easiest and fastest way to solve them is to pay someone who is an expert in the field.
That can be a developer, a Funnel designer/builder, an Ad specialist, or a CRO consultant.
Either way, you should be ready to pay someone to do it right so you don’t face the same problems over and over.
In marketing and life, there’s a rule of thumb that suggests you should finish your work and then let someone else judge it.
Obviously, for landing pages, the way is to run some ads and see if the traffic converts.
If it does, you raise your ad budget and try to scale.
If it doesn’t convert initially then you should let a professional take a look at it.
And even if you already hired someone to build it for you, don’t expect him to help you here.
Yes, he can optimize your page but you’ve got to keep in mind that people have an emotional attachment to their work.
That’s why you need a third party to help you out.
And especially when it comes to optimizing a landing page for conversions, you must consider the idea of hiring an agency.
Big marketing agencies nowadays have had hundreds if not thousands of clients who had been in your exact situation.
That’s why hiring a marketing agency to help you increase your conversion is the best bet.
And talking about CRO (conversion rate optimization) there’s no better choice than NP Digital.
It is simply the best marketing agency for both SEO and CRO.
If you’re at the stage where you want to optimize your existing landing page but you don’t know exactly how to do it…
Then you should book a quick call with a professional where you’ll unravel the secret conversion optimization methods your business needs.
And now for the main event…
The Best 12 Landing Page Examples
These are the 12 Best Landing Page Examples we could find.
We’ll be judging them for conversions, offer, design, and customer experience.
#1 Get Response
Get Response is an example of a simple yet interactive landing page example.
You can see the Get Response team are bold as they’re the only software in the industry that uses an interactive headline.
The yellow sign you see on the image below changes between the words growing, leads, and sales.
That makes it for a great attention-grabbing headline that just makes you read on.
Also, they use a friendly, positive face which is something we don’t see very often in business that is not centered around a personal brand.
That of course is not a bad thing. It automatically builds trust and makes it easier for people to sign up for their software.
Slack is always on the top of its game when it comes to landing pages.
They are constantly optimizing for conversions and that’s the best way to find your winning landing page.
Their current one is once again, extremely interactive, has a big eye-popping headline, and also shows how easy it is to use the software with a quick 5-second giff.
Straight from the get-go, you can see they value customer satisfaction and if you’re still not sure, scrolling down will lead to non-stop credibility and results that prove their authority in the marketplace.
Intercom’s main objective on this landing page is to get you to opt-in with your email.
Keeping it to email only is a great way to increase your opt-in rate.
A big, positive headline that puts you in the right state of mind to act now.
The images they use perfectly represent the headline’s main USP.
You can see an overall friendly environment and you just have to opt-in if you got to this page.
Lyft has been riding up the charts in the past years and their website, landing page, and their overall online funnel is not lacking behind.
They focus on attracting new drivers that want to control their own life.
And promising your employees freedom while working for you is the best way to snap the best candidates from your competitors.
We know Lyft has used multiple landing pages in the past but their current one shows real professionalism.
Once again, we see a giant, attention-grabbing headline. This time with a question to anticipate curiosity and thought process in their prospects.
And check out the button “APPLY TO DRIVE”. It implies that it’s not 100% sure you’ll be able to get the position.
Making it so your clients have to compete to get a hold of your attention makes it so they try harder in the job itself.
Zoho’s landing page is a great example of a more complicated but still extremely powerful messaging.
They use more text than the average software in the industry but that’s not necessarily bad.
For their specific case, they need to convert the prospect to begin a free trial which automatically builds tension in a prospect because he knows it will come a time he’d have to pay.
And converting someone to pay is way harder than just getting their email.
That’s why using more text in their messaging makes it for a powerful copywriting punch that maximizes free-trial registrations.
Squarespace tops the list for the least amount of text in their landing page design.
At first, you may think that is not enough to convert someone.
But once you see that they’re a website builder you can see how the design and the quick and powerful messaging are all you need to sign-up.
They know their prospects mainly struggle with complicated codes and want to show a safe space where they can relax and drag and drop their winning website design.
ActiveCampaign solely focuses on showing you how their software brings the best customer experience possible.
And if you’re a business owner, you both want to be treated well and want to help your customers in tough times.
Their headline hits 2 birds with one stone and once again there’s no useless text or design.
Everything leads to the big green button and you starting your free trial.
Hubspot is one more CRM that tops out the list today.
They, just like ActiveCampaign, show you that using their software will both help you and your customers feel better throughout the process.
Knowing that their ideal customer’s main objection is that learning a whole new CRM from scratch might be hard, tedious, and maybe even impossible, helps them narrow their message straight to the point.
#9 Shopify Plus
Shopify is one of the most well-known platforms in today’s online space and they know it.
As they’ve been rapidly growing throughout the years, they’ve been able to test out multiple landing page designs to find one that converts.
And the Shopify Plus’s landing page shows for it.
Their main goal is to book a consultation call with their prospects which takes more than just a couple of words.
They have the budget to shoot professional videos for all of their products and services which helps transfer valuable information to their prospects in the fastest possible way — video.
Down below you see powerful credibility and if you take the time to watch the video, you’re most likely going to book a call with them.
Videos are a deadly weapon in the right business’s hands and Shopify proves that here and pretty much with anything they do.
Webflow shows the insights of the software immediately when you land on their landing page.
You can see instant credibility from big websites that have used their services and also you can begin for free.
That breaks any tension the prospect might have.
On top of that, you can see that their software is similar to Photoshop.
So if you’ve ever used Adobe’s products, you immediately know this work will be a piece of cake for you.
ClickFunnels uses its software to convert you for a free trial.
And even if you have any skepticism you can play around with the funnel pages and buttons to see the responsiveness of nowadays funnels.
You can see that they use more text than the average website/funnel builder.
But once again they’re trying to convert people to start a 14-day free trial which is not an easy task.
They also use powerful videos that sell directly to their ideal customers.
And the best part is the analytics they’ve slapped on their landing page.
It’s a bold and powerful move if done correctly.
The way these analytics are crafted makes it so they are constantly being updated and it’s not just 100K+ users as you might see on other platforms.
ClickFunnels values its customer’s success stories and is always there to record each result.
It’s one of the harder landing page designs to pull off but if you do it, your conversions will skyrocket.
#12 Conversion Lab
Conversion Lab has been using this landing page design for years now.
We’ve noticed they split test different button CTA-s like book a call, get a free consult, and many more.
Keeping their Founder on the main page of the website builds a long-term relationship many businesses nowadays miss out on.
They clearly state their services through their persuasive headline and even if you’re not ready to book a consultation call with them, a pop-up will appear collecting your email.
Email follow-up is a great way to ensure that a high percentage of prospects that land on your website will end up booking a call with you.
That is all for our list today.
3 Trends In Landing Page Design That You Can Use Right Now What Time Is It
To conclude what you need to know when building your landing page…
- Find what your best customers struggle the most with and then directly destroy this objection with a short and punchy headline.
- Use credibility and videos if possible.
- Know your goals — Is it to get their email, phone, ook a call, start a free/paid trial, or something else?
- Clear and easy to follow Call to Action
And always, always optimize in the process.
3 Trends In Landing Page Design That You Can Use Right Now Work
You can NOT be perfect from day one. Every business on this list tests their pages dozens if not hundreds of times before concluding a winner.
And even then, they still optimize.
Have you tried building a landing page before? How’d it go — did it convert well and what were your biggest breakthroughs when doing it?